Using Online Lead Management
These are Brian Schoenbaechler's ramblings, rants, and raves about his life trying to grow his Small Business.
The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up
By Norm Brodsky and Bo Burlingham
I love Norm’s articles in Inc. I can’t believe I haven’t read his book.
The Tipping Point: How Little Things Can Make a Big Difference
By Malcolm Gladwell
I need this book to sit on the shelf alongside the Malcolm Gladwell book that I do own, Outliers: The Story of Success. Then I need to read them both.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
By David Meerman Scott
I was a marketer in corporate America for many years, and am even more passionate about marketing now that I’m a small-business owner. The game is certainly changing, and I won’t be left behind.
The Buyout of America: How Private Equity Will Cause the Next Great Credit Crisis
By Joshua Kosman
I can’t resist a title like this. (You had me “Private Equity.”)
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
By Chris Brogan and Julien Smith
I credit Chris Brogan’s blog and tweets with teaching me most of what I know about social media marketing.
By Kate Vitasek and Joseph Tillman
For many people, it's not Christmas without watching "A Christmas Story," a movie about a nine-year-old boy named Ralphie who goes to great lengths to make sure Santa brings him a BB gun for Christmas. And not just any BB gun. What Ralphie wants is a Red Ryder Carbine-Action, 200-Shot Range Model BB gun with a compass in the stock and a thing that tells time (a sundial in the stock of the gun).
Ralphie's story is likely to carry some resonance for supply chain professionals. In many ways, it captures the essential challenges of order fulfillment —understanding the customer's expectations, meeting those expectations, and measuring customer satisfaction.
It's clear from the start what it will take for the supplier (Santa) to satisfy his customer (Ralphie). Santa has to make sure the order arrives complete —for example, he can't forget "the compass in the stock and a thing that tells time." He has to deliver it on Christmas morning. And he has to see that the gun comes undamaged and with the instructions (documentation) included.
In the language of order fulfillment, what Ralphie's looking for is the classic "perfect order" —one that arrives on time, complete, and damage free, with the correct documentation and invoice (if applicable). Santa's challenge is to make sure his execution of that order is flawless.
Nothing less than perfection
But how can Santa tell if he's performing to expectations? One way would be to calculate the order's score on the Warehousing Education and Research Council's (WERC) Perfect Order Index (POI). To calculate a POI score, you simply multiply the four key "perfect order" metrics together: percentage delivered on time × percentage shipped complete × percentage shipped damage free × percentage shipped with correct documentation.
Although a number of industry organizations have adopted the POI as their standard for measuring performance, the index also has its critics. Some have challenged the formula's "multiplier" effect, arguing that it inflates the significance of a single failure. A score of 0 on just one of the metrics (say, the order is delivered an hour late) drops the overall POI score down to 0, effectively canceling out the supplier's achievements in the other three areas.
But we argue multiplying is the purest way to look at an order from your customer's —not the shipper's or the supplier's —perspective. If the order doesn't meet all of the customer's expectations, the supplier has failed. Period. You don't get partial credit when you fail the customer.
For example, what if Santa left Rudolph at home and encountered thick fog in Northern Indiana, delaying the order's arrival until after lunch on Christmas day? Regardless of whether Santa got everything else right, Ralphie would be an unhappy customer. That disappointment would be reflected in the order's POI. Santa would get a 0 for on-time delivery, netting him an overall POI score of 0.
The customer-focused measure
In Ralphie's case, it all works out in the end. Santa meets his customer's expectations on all counts, fulfilling both Ralphie's order and his dreams. But not all customers are so lucky. WERC's most recent survey of warehousing and distribution professionals found that respondents only shipped perfect orders 87.5 percent of the time.
Part of the problem may be that not all suppliers are as attuned to their customers' expectations as Santa is. While some companies have worked hard to define their customers' fulfillment requirements, others are still dragging their feet.
If you haven't developed your own definition of your customer's perfect order, we recommend you default to the WERC definition. It's hard to argue with the premise that most customers want what they ordered, when they wanted it, how they wanted it, with an accurate invoice.
If you think this definition is too strict, we urge you to think of Ralphie. Achieving the perfect order is not out of reach. Just ask Santa.
For those that are just getting started in independent publishing, there is a breaking point when your company has gained momentum enough to begin to outsource your order fulfillment. All independent publishers wonder when that time has come to seek help. If your thoughts and feelings resemble this list, it is time to stop going it alone.
Step back, assess how your life will be changed, if you could focus on the creative process and get back to what matters most. You are never alone. Use your favorite search engine and look for affordable order fulfillment for independent publishers. They are the folks who will lend you a hand. What a difference a day makes when you move forward with making a decision.
When a package is delivered, once the package reaches its destination, which is the last impression your company will leave. From the condition of the package, to the time it was delivered, to the impression that the delivery man left will directly reflect your company. Fulfillment is one aspect that can give you repeat business. When you provide good fulfillment you can be sure that your overall business will grow.
Fulfillment can be a hand full for many businesses to maintain, especially if you have a smaller business with no space to store extra items that you might have. In cases like this, it is not a bad idea to outsource your fulfillment. You must take into consideration that since fulfillment is such an important aspect of your business.
It is wise to research companies that will be doing your fulfillment center and make sure that they have the resources to accommodate everything that you have to offer. Outsourcing your fulfillment can save you time and space that would plague you from forwarding your business. If you decide to outsource or to do you fulfillment in house, be sure that it is up to par, because it could be the deciding factor that can make or break your business.
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Situation: Like most links in the supply chain, SBC Fulfillment is feeling the effects of the recession, but the company's president, Brian Schoenbaechler, says despite inventory levels being drawn down to the bare bones, business will eventually ramp back up.
The Details: When business picks up, Brian believes SBC Fulfillment will be prepared thanks in part to a software-as-a-service (SaaS) application that will allow the company to forecast demand and stay on top of the recovery.
What it Means: "Technology," Brian said, " is kind of an enabler to facilitate collaboration and communication, and it is essential, especially nowadays, where everybody’s trying to do more with less.” Click Here to Read Full Article...
A sales model that is best suited to outsourced fulfillment services is ecommerce. When selling a product over the Internet, you probably want to concentrate your efforts on the product and want nothing to do with the nitty-gritty details of storing and shipping. As business takes off, you can avoid the need to acquire warehouse space and hire warehouse staff by setting up a relationship with a fulfillment warehouse. Maybe you want to start selling your wares on the other side of the ocean—Atlantic or Pacific. In this case, you can just make a single shipment to your overseas fulfillment warehouse and let them do the work of storing, packaging, and shipping your foreign orders.
Here is some advice on what to look for during the selection process. First, choose a fulfillment service with flexibility. As you start out as a small startup company, you may require just a pallet or shelf in the warehouse. Then, as your sales increase and your business grows; this flexible service can provide you with the additional space that you require. Next, look at the services that are actually provided. Look for a service that will receive your products, store them securely, package them professionally, and ship your orders out immediately and transparently. Who are your customers? Will your fulfillment service put together small orders for consumers as well as processing bigger orders for business-to-business customers? If you can find a fulfillment service that does all of these things, make sure that they will treat your customers as if they were their own. Their work ethos would have a direct effect on your company’s reputation with your customers.
If you are an individual, you have most likely viewed the commercials on television that try to intrigue you with promises of astronomical income by setting up an ecommerce web site to sell goods that you never touch. A warehouse and fulfillment service is the key to this concept. You may not want to rely on the selection of product provided by these hucksters, but you can apply the concept on your own. All you need to do is find a business with a product to sell, set up a web site, and work to promote your web site using search engine optimization techniques. Then, your job is to create a stunning site and keep it at the top of the search engines.
Anderson’s speech, which he used to try out new material that will most likely wind up in another book, made the following points:
The list goes on. Anderson’s big point is that the barriers to manufacturing are falling away. In fact, we may all be manufacturers down the road. Consider it the long tail of physical stuff.
Link to original article |
By Bob Nelson The purpose of any business is to bring in customers, and it can only be accomplished through marketing. If your cash registers don't ring, something is wrong and you had better find out what is wrong fast. Because in today's competitive retail world...getting results is what counts. Successful retailers aren't any more talented or intelligent than you are—they simply have learned to do things in a different way and make money in the process. Use the following 12 steps to improve your retail sales, you'll simplify your efforts, multiply 1. Know Yourself 2. Plan Ahead 3. Know the Industry 1. Lack of Industry Knowledge 4. Understand Your Customer 5. Keep Good Financial Records 6. Manage Your Cash 7. Use Sound Management Practices 8. Develop a Distinctive Image 9. Control Your Inventory 10. Buy and Price For Profit 11. Learn From The Pros 12. Ask For Help When You Need It |
The days of hit and miss expensive marketing and advertising are OVER. I’ll pause for a moment of silence. But with this big change, comes a tremendous creative opportunity for small and big businesses alike.
Big brands, niche brands and entrepreneurs that survived the storm of 2009 are in an exciting position for 2010. It is going to be a time where innovative and change in marketing is going to flourish. Marketing is going to be cheaper, faster and smarter.
The top ten are:
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