These are Brian Schoenbaechler's ramblings, rants, and raves about his life trying to grow his Small Business.

Wednesday, June 29, 2005

American Pale Ale Beer Review

As it is almost the 4th of July Holiday, I thought this review of American Pale Ales would be appropriate. The American Pale Ale distiguishes itself from English and Indian Pale Ales
by its quantity of hops and the use of American Hops versus English Hops. I prefer this style of beer which is typified by Sierra Nevada's Pale Ale. The favorite of these reviewers was:

Oskar Blues Brewery Dale's (Lyons, Colo.)
$1.30, 12 oz.
*** ½

Assertive floral and grapefruit hops aromas, clean, dry, lively and balanced.

My personal favorite is a local brew, Sweetwater 420. I plan to sample a few of these brews this weekend...... solely for research purposes I assure you.


American Pale Ale Review article from the NYTimes

Multimedia version of the article from the NYTimes

Tuesday, June 28, 2005

Vertical Farming

Treehugger talks about new technology which uses shipping containers as self-contained robot powered hydroponic farms. These systems are fastinating because the require low amounts of water and they utilize no pesticides.

Treehugger article on Vertical Farming

Organitech is an Israeli startup doing the research on the robotics.

Vertical Farm Essay

Green Machine

This article in Fast Company magazine features the work of Gunter Pauli.
Green Machine

This article specifically talks about his Namibia brewery projects (this page).

He esentially built a brewery in the middle of a desert that creates jobs, food, and water for the inhabitants of this community.

Gunter's "Zero Emissions Research Initiative is a global network of creative minds seeking solutions to world challenges. The common vision shared by the members of the ZERI family is to view waste as resource and seek solutions using nature's design principles as inspiration" (

This article specifically talks about his Namibia brewery projects (this page).

Here are some related articles:

Bewery Article

Treehugger Article

Monday, June 27, 2005

Change This

Today, I was fumbling around on the internet when I stumbled upon this amazing website called
It is a site with a list of manifestos by people who think much deeper than me.

Here is how they describe themselves:
ChangeThis is creating a new kind of media. A form of media that uses existing tools (like PDFs, blogs and the web) to challenge the way ideas are created and spread.

We're on a mission to spread important ideas and change minds.

I read a post by Tom Peters ( who worte In Search of Excellence) and Seth Godin.

Pretty cool if you ask me,

Friday, June 24, 2005

How to start a blog?

Several people have asked me about how to start their own blog.
Rather than re-invent the wheel, here is an article that explains it.
How to start a blog?
Mr. Hyatt's blog is quite enjoyable and highly recommended.
It is interesting to peak inside the mind of the Publishing Industry PResident.


Thursday, June 23, 2005

The New Entrepreneur

I found this article interesting because it contrast the entrepreneur's of the internet bubble with "The New Entrepreneur."

Check it out.

The New Entrepreneur

Tuesday, June 21, 2005

Stock Advice

For my stock advice, I try and read this column regularly. I think the logic he uses in his analysis is sound and he seems to be right more than he is wrong.

Check out his column and his picks for the next 12 months.

Monday, June 20, 2005

'You've got to find what you love,' Jobs says

Steve Jobs Commencement

Thursday, June 16, 2005

Book: "The World is Flat"

Great book I am currently reading and highly recommend.

Here is the link at amazon.
The World is Flat

Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim, in his new book, The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.

What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.) Friedman tells his eye-opening story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns will know well, and also with a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. His book is an excellent place to begin. --Tom Nissley

Small is the new Big Article

Great article for Small Business people like me who dream big.

Check out the article.

Small is the new Big

Treo phone forwarding software

This is the blog with links to Treo softweare for forwarding your phone calls from your Treo to another phone, like your work or Skype account.

Treo software

Treo and Skype

This is an awesome article on how to us your TReo 600 with Skype.
I am a zealot of both these products, so I found this article very interesting.

Check it out,

Treo & Skype