Chris Anderson goes analog; We all can be manufacturers

Chris Anderson, best known a big thinker and an author that chronicles the digital revolution, is going decidedly analog.

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Anderson’s speech, which he used to try out new material that will most likely wind up in another book, made the following points:

• The Web revolution is hitting the real world. “We are entering a new manufacturing age,” said Anderson. “I’ve been thinking about being analog and the world of manufacturing.”
• Manufacturing businesses are utilizing a lot of the techniques pioneered on the Web.
• Tools of production are being democratized. Exhibit A: 3D printers will now run you $750. Anderson has one in his basement. Laser cutters and circuit boards can all be designed in your basement using world class industrial technologies.
• If you want scale, a Chinese factory will work with you where ever you are. “I can click a button and make robots in a Chinese factory move,” said Anderson. “These factories want to work with smaller companies because there’s the flexibility to do so and higher margins. You have access to the same factory as Sony.”
• Anderson chronicled Local Motors, which walks you through designing and building a car. Can this business scale?

The list goes on. Anderson’s big point is that the barriers to manufacturing are falling away. In fact, we may all be manufacturers down the road. Consider it the long tail of physical stuff.